She Climbs
Branding | Advertising | Social
She Climbs is a series of events, devised and organised by Mile End Climbing Wall, where women can meet, climb together and learn new skills, whilst also raising the profile of women in the climbing industry.
I designed a new identity using a hand-drawn illustration and warm yet bold colour palette to reflect the welcoming and fun tone of the event, as well as the Wall's mission to 'make climbing accessible to all'.
In addition to design, I managed the marketing campaign across print and social, comissioning videographer Ed Wong to record the event and shine a spotlight on the participants through a series of short videos.
