Mile End Climbing Wall
Branding | Campaigns | Community
The UK's first and oldest dedicated climbing centre needed to update its brand identity to meet the challenges of a modernising and expanding industry. The goal was to bring consistency and clarity across all patforms and materials, with new templates that could be rolled out across the physical site, webite and especially social media.
Following a brand audit, I identified the key elements to retain, such as the logo, colour palette and typeface. From this I was able to take the identity in a new direction – one that felt at home in the digital world – but retained strong links to the wall's heritage.