Impact animation for AMRC Cymru
Motion | Illustration | Infographic
Since opening in 2019, AMRC Cymru has worked with some of the most innovative companies in Wales, introducing much-needed technological advancements and with a particular emphasis on sustainable manufacturing and digitalisation.
To celebrate their five year anniversary, AMRC Cymru commissioned an animated infographic to highlight their impact so far.
The design developed first as a storyboard of static slides, which were then animated in After Effects.
All the illustrations were drawn by me in Adobe Illustrator, and optimised for import into After Effects.
Mission and vision digital screens
Motion | Internal comms
The AMRC has very strong mission, vision and values – that help drive everything the organisation does. In many organisation you can find these presented in quite a dry way, but in this project I attempted to bring them to life with a dash of motion and images that show the AMRC values in action. These appear on key digital screens across the various AMRC sites, seen by both staff and visitors alike.
FerretWorks mascot ident
Motion | Illustration | Digital screens
FerretWorks is a programme to facilitate ambitious steps in manufacturing research by giving engineers the freedom, space and time to create and explore new ideas. To help elevate its presence both internally and externally, it needed its own assets and identity (staying within the overarching brand guidelines) and a key part of this was using motion from the first concepts. This treatment nods to the engineering drawing and CAD-like elements of the Ferret icon (which I also designed) whilst retaining a playful quality and the start-up spirit of the programme.